Automakers and battery makers have been quite secretive about their battery costs, which have long been believed to be one of the main barriers to electric car adoption.
It’s why it’s surprising to see Dr. Peter Mertens, Audi’s senior vice-president of research and development, disclosing the cost of the automaker’s batteries for the upcoming new generation of vehicles that they are about to launch.
Audi is planning to launch three new all-electric vehicles by 2020 – starting with the e-tron quattro next year, followed by the Sportsback in 2019, and a third unannounced vehicle after that.
In an interview with the German magazine auto motor und sportlast week, Mertens disclosed the cost of the batteries for the upcoming quattro:
“We have opted for a top-down strategy because most buyers will be found in this segment. Currently, one kilowatt-hour costs around 100 euros (~$114 USD per kWh) depending on the model. Only when we are significantly lower than this price is e-mobility also interesting in volume segments.”